So you've got a brand new iPad and you're wondering how best to use it for your business.  Well, you're in luck!  This quick post will demonstrate a typical way to integrate this device into a simple and efficient workflow.

8:00 a.m. - You start your day with a cup of coffee and iPad in hand, though you'll likely need to put your coffee down since the iPad is really best used with both hands!  First and foremost, you open up your e-mail.  With the iPad's ridiculously simple e-mail interface, you can easily navigate one, or several accounts within a few minutes.  After deleting the Viagra and Rolex messages, you can quickly type a response using the on-screen keyboard.

8:30 a.m. - After your e-mail communication is done, you can now browse the morning news from your website of choice, or use the built-in RSS reader to see the latest news from specific sites that you frequent.  For those who aren't aware of RSS and have never used it, it stands for Really Simple Syndication.  It's simply a way to 'subscribe' to a frequently-updated site's content.  CNN for example, provides RSS feeds for all of their sections.  This allows you to view their top stories, generally including a Title and Synopsis.  One of the most popular RSS Reader apps for the iPhone and iPad is Feedler.

8:45 a.m. - As you're scanning the latest news from the Herman Miller Blog, you come across something interesting and want to share with your Twitter followers.  With a simple doube-press of the 'Home' key, you can launch your Twitter app of choice, and quickly hammer paste a link to the article, or better yet, before you do that...

9:00 a.m. - You're so compelled about this news from Herman Miller that you decide to post your summary of it to your own blog.  You not only cover the facts of news (and of course link to the main story) but you can also demonstrate to your customers and colleagues why you think this is big news, and how it'll affect your customers.  So, once again, you double-press the 'Home' key and launch the iPad Wordpress App (which you've already configured to connect to your blog) and hammer out a quick post.

9:30 a.m. - With your fresh new blog post, you can now tweet a link to that, instead of linking directly back to Herman Miller.  After all, your customers want your insight and your experience to help parse the issue.

9:45 a.m. - By now, you've not only completed your required communication, but you've also read some industry-specific news, parsed the value of it in your own blog post, and subsequently shared a link to that new post with your Twitter Followers.  But long after you've done this, you r efforts will continue to resonate online.

10:00 a.m. - Google's new Caffeine Search Index has already read through your blog content, and is actively showing it when the related searches are conducted.  This means that people who aren't following you on Twitter, now know who you are and what you do!  Of course, if your Twitter account is integrated with your Facebook Fan Page, you've now gotten even more exposure to not only your specific blog post, but your primary sales website (which you've hopefully linked from your blog post!).

10:30 a.m. - The new traffic to your blog, coming from Google, Twitter and Facebook is now interacting with your newly added post.  They're leaving comments, asking questions and engaging your expertise!

All things considered, that's not a bad way to start your work day.  You've communicated, learned something, shared something and are now talking to new customers - and all without leaving your breakfast table!

One thing to note is that while I'm using the iPad (and associated Apps) in this example, you can easily insert your own device, whether Blackberry, iPhone, Laptop, or practically any other device into this same model.  While the specifics might be different, the core-concept is the same.

If you've been reading this and thinking, 'wow, I should probably have a blog!' or 'I really need more information about this whole RSS thing' - feel free to contact Dijital Media to see how we can help!

p.s. If you can also replace Herman Miller in the example with your Vendor/Manufacturer/Distributor of choice.  Most have RSS feeds, though I couldn't find one for Knoll.

Have questions or comments?  Simply register and leave them in the comments section below.

According to an article in the St. Louis Business Journal:

"Nationally, total ad spending in the first half fell 14.3 percent this year, to $60.87 billion, according to research firm TNS Media Intelligence. The only medium to see growth was the Internet, as marketers redirect resources toward online advertising and social networking."

While this isn't really surprising from the perspective of an Online Marketing Company like Dijital Media, it does further strengthen our core message -

The best ROI of your marketing dollars is found online.

We've certainly made this case to our existing and prospective clients, but it's important to note that this isn't simply the case due to the tough economy.  Rather, this is a trend that materialized - and subsequently matured - with the ubiquity of Search Engines like Google.

The fact is, the Internet is uniquely suited to distributing your message to more people, simultaneously, than has ever been possible before.  Fortunately, this new marketing medium is far from reaching its full potential and is constantly being refined to provide a better - more meaningful - experience for both businesses as well as their audience(s).

Whether you've already embraced this new paradigm in marketing, or you haven't, the trend will continue, and it's a sure bet that those who start now and recognize its potential will be leaps and bounds ahead of those who haven't.

In an effort to consolidate all things DMiMS to one site, we'll be adding a new support portal - exclusively for DMiMS customers - to this site.

While the current support portal will still be around, it will be geared more to our non-DMiMS clients and for general support for our other services (web design, SEO, graphic design, multimedia, etc...)

But that's not all!  The new DMiMS support portal will feature a robust new Project Manager that allows our clients to interact with their ongoing projects in a simple and effective way.  We'll be able to:

• Append Project Files for Review & Later Archiving
• Accept Attachments as they pertain to specific tasks
• Track Progress Each and Every Step of the Way

And actually a lot more than that!

This new system should be rolled out gradually to existing clients - first as a 'private beta' test with only a few select clients.  This isn't for exclusivity, rather we just want to be sure we've hammered out all the bugs (if any) before a full launch.

I'll post more updates here as they become available, so stay tuned!

Hi All,

I want to personally thank everyone who attended our presentation at OFDA on Tuesday - October 6th in Austin, TX.  It was a real pleasure to meet with all of you and to talk to you about a subject I'm so personally passionate about.

Everyone was really gracious, including the OFDA (Billie Zidek, Chris Bates and others) who invited us to share our thoughts and expertise.  Not to mention the great gift-basket I received for presenting!  The authentic Texas BBQ sauce looks great - and I absolutely love the apron!

As I think I mentioned at the outset of the presentation, I'm not really the best presenter in the world, so I appreciate your patience and 'kind-eyes' that made it easier!

I really do believe that we can provide the Office Furniture industry some new ways to approach online marketing thtat not only cuts through the techincal jargon, but makes sense of all the tools available and their individual strengths.

We did record the entire presentation in HD but unfortunately our audio feed was less than impressive.  Once the OFDA has had an opporunity to publish their audio podcast of our presentation online, I'll be able to use that audio, in conjunction with our video to make that same presentation available to anyone else who wasn't able to attend.

In the meantine, I'll continue to add information to this site that can hopefully provide you with additional clarity about the myriad online marketing tools available to you.

Thanks again for your gracious reception and I look forward to speaking with all of you personally in the coming weeks!

Sincerely,

Jit Gohil
CEO/Lead Designer
Dijital Media, Inc.

Welcome to the new DMiMS site!  In addition to being a much better look and layout, we've added a lot of useful information that can help make sense of the power and flexibility of the DMiMS platform.  This new blog is yet another example of how extensible this platform is.  In the coming weeks, we have a lot of content that we'll be adding - including Video Tutorials!  We look forward to interacting with you, our audience as you're the ones who are helping us make DMiMS 2.0 even better than the 1.5 release.  Stay tuned, there are a lot of exciting features in the pipeline.